Marketing Essay Example | Topics and Well Written Essays - 250 words - 91

Marketing - Essay Example Eventually, just under one umbrella Dean’s managed to have a total of 31 milk brands that later managed to be sold under the Dairy Pure name satisfying the need of the customers. The Dean Food Company of milk processing is composed of 31 brands of white milk around the United States. This was done to ensure effort in boosting the shrinking of the milk market in U.S. through adequate understanding of the customers by the company, the company was expected to launch new brand along with the national advertisement campaign (Brat, 2015). This was done mainly to catch the tailwind of a shift by the U.S consumers. Moreover, this was done to meet the demands and choices of the customers regionally. Food safety measures and quality standards were to be maintained for consumers to get their desired milk products. The recruitment of Tanner in 2007 led to streamlining, strengthening and standardizing the company manufacturing and distribution terms (Brat, 2015). Mr. Tanner could combine all trucking operations and boosted food safety actions nationwide. Besides that, Dean could struggle to recover profits as the retailers demand lowered prices for milk to their customers creating affordable prices that are liked by